Adidas approached Salesforce Ignite with a career-defining challenge. With their largest competitor shifting to a fully D2C model, Adidas needed clarity on whether to follow or invest further in their B2B channel.
Our research brought us into sports shops, running stores, and skate boutiques across Los Angeles, New York, Boston, Berlin, and London. We spoke with the people embedded in those communities—the ones with their shoes on the ground and sport at the center of their lives. From our insights, we built detailed profiles of each B2B partner type in Adidas’ network, elevating shop owners to a larger-than-life scale.
04 – Ideation
At Adidas’ global campus in Herzogenaurach, we brought these stories to life through inspirational video reels and focused brainstorming sessions. Our goal was not only to reveal the creative value these partners already bring to the brand, but also to explore new ways to deepen collaboration—rooted in Adidas’ core belief that we are all creators.
After refining the concepts that emerged from our workshop, we identified ways Salesforce could help bridge the gap between idea and execution. We brought each concept to life through narrative and video, creating emotional ads that showcased the ultimate benefits for consumers—while highlighting the digital tools that would empower B2B partners to amplify Adidas’ impact at the local level.